About me
I built it from the inside, on the largest scale there is.
Four years at Google, the last period entirely on the rollout and use of AI. Now independent, for companies that know they have to do something and do not know where to start.
Book a call →1,500
people in the department where I built the AI adoption
54%
adoption within six months, at roughly €30 billion in revenue
100+
leaders personally coached in using AI
2 years
running, the highest performance rating at Google
How I got here
From advertising to adoption
I started at Google in Large Customer Sales, advising large Dutch companies at board level on their marketing.
Then came AI, well before it became common ground. I was made responsible internally for its rollout and its use. That meant training, coaching and deploying, but above all: finding out why people do or do not start using something.
The hard lesson was that the problem is never the technology. It is that people sit at completely different points on the same journey.
Today I work independently, as the founder of FRAIM Solutions. Not a representative of one platform, but someone free to advise on what works, including when that sits outside Google. I work from Ireland, for mid-sized companies across Europe.
What I start from
Four beliefs
- 01Low adoption is the provider's fault. If we run a demonstration and people do not go on to use it, then the thing does not solve their problem, or it was brought to them badly.
- 02Context beats agents. You can build the most elegant automated workflow there is. If rubbish goes in, rubbish comes out.
- 03Do not build everything yourself. Make sure your data is ready and your people know what they can use. When the big providers take the next step, you step onto the train instead of having invented all of it yourself.
- 04Dependency is a failure. The goal is that you can do it yourself. An adviser who becomes indispensable has not finished the job.
Next step
A good conversation is the best first step
Thirty minutes in which we go through your situation.